Thursday, December 11, 2008

Santa Claus: The Coca-Colarized Version Americans Love (Click This X)

In 1931 the Coca-Cola Company commissioned the famous illustrator Haddon Sundblom of Michigan to create some advertising that would encourage customers to drink Coca-Cola in the winter instead of just in hot summer weather. The focus was on showing Santa Claus drinking Coke at Christmas and depicting Santa in a new American style very different than European art versions of St. Nicholas and Father Christmas. Those old world art versions of Santa were NOT fat and fact, he was shown as tall and skinny, and his facial expression was dour and frightened children, and those costumes were not colorful enough to suit Coca-Cola's ad campaign. Voila! Sundblom created the classic fat, jolly, smiling Santa in red and white clothing that Americans came to love and know even today. The bottle of Coke in Santa's hand is from what began in Vicksburg in 1894. (See my post on this down below.) Click on the title at the X above to go to the Coca-Cola Coke Lore site to read all about this.


Southern Lady said...

I love these old Santa pictures, Jon. That's the way I've always pictured Santa Claus ... all soft and "fluffy" and jolly ... lol

Diane@A Picture is Worth.... said...

I have to agree with Janie, I love these pictures of Santa that Coke uses.

They sure have some good looking Santas!

Frances said...

Hi Jon, until I was an adult, I thought this was the only way Santa would look. The European santas with the different coats and wilder appearance appeal more to me now, especially if there is a bird's nest in his beard!

Terry Thornton said...

Santa Claus and Coca Cola --- two of my favorites! THANKS!

Jon, I've misplaced your email addy. Would you please contact me at

Thanks -- and Happy Holidays!

Terry Thornton
Fulton, Mississippi

Anonymous said...

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